How to get more winery visitors: six concrete ideas
Updated 20 October 2026
To get more winery visitors you have to work on two different people: the one who hasn't come yet, and the one who already did. The first has to find you and see straight away what they can do there; the second needs inviting back, at the right moment. The second is the easiest to bring back, and the one most wineries let go.
Telaio: the app that brings winery visitors back
Your own app, with your winery’s name, logo and colours, on the phones of everyone who visited. They install it by scanning the QR code on the tasting table: ten seconds, no App Store, no account.
- A digital wine list, with photos, prices if you want them and the sulphites under every bottle
- Tours and tastings, each with its length and price, and a button to call you
- Events and notifications, scheduled if you like, to people who said yes: the harvest invitation lands on their phone
- Eight languages: international visitors read your winery in their own
- A winery loyalty program, offers and statistics, to see what really fills the tasting room
€59 a month · no setup fee · no commission · cancel any time
Founder code: a reserved price for twelve paid months, plus one month free · 49 of 50 left · Get it ›
1. Make tastings easy to choose
Every experience with its photo, how long it lasts and what it costs: the tasting with a tour, the short one, the one with lunch. People who have to email to find out the price often don't email.
With Telaio: every tour and tasting has its photo, length and price on the «Winery» page, and the call button sits at the top of the Home.
2. Give your events a calendar
The harvest, open cellar days, a dinner among the barrels, the release of the new vintage. Announce them early, in one place visitors can always find.
With Telaio: an event takes two minutes, with photos, and the notification goes out by itself on the day and at the hour you choose.
3. Get found by people staying nearby
Partner with the places that host tourists near you: the farm stay, the hotel, the restaurant. You recommend them to your visitors, they recommend you. Telaio has a page for exactly that, «Recommended by us», for the places you suggest.
With Telaio: the «Recommended by us» page holds the places you suggest, and up to three on the Home too.
4. Speak your visitors' languages
A visitor who reads your wine list in their own language buys with more confidence. With Telaio the app switches itself to the language of the phone, among eight, and your wines read in the languages you write them in.
With Telaio: the app switches itself to the language of the phone, among eight, and your digital wine list reads in the languages you write it in.
5. Bring back the people who already came
Someone who tasted your wines in June is the easiest visitor to bring back in September, if an invitation reaches their phone. With Telaio they have your app, and a notification with your winery's name reaches them whenever you choose, if they said yes to notifications: no platform in between, and no need to ask for their email.
With Telaio: whoever visited has your app: the harvest invitation lands on their phone with your winery’s name, if they said yes to notifications.
6. Show your awards
The guide that recognized you, with its symbols, front and center: it's the first thing that reassures someone who doesn't know you yet.
With Telaio: the guides that recognized you sit on the Home of your app, with their symbols.
Who already does it
BorgoBarel, in Vittorio Veneto, north-east Italy, has its own app with its own name: winery visitors take it home, and from there BorgoBarel can invite them to its events.
Want to create your own app?
Your own app, with your winery's name: wines, tastings, events and notifications. €59 a month, no commission.
Even better: ask for your Founder code. With the Founder code you get a reserved price for your first twelve paid months, plus one month free.
50 Founder codes for each model: they last while there are free ones.
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