How to fill a restaurant on quiet nights
Updated 20 October 2026
To fill a restaurant on quiet nights you don't need to cut prices. You need to give people who already know you a reason to come on that particular evening, and tell them the day before, on their phone. The easiest customers to bring to a table are the ones who've already eaten with you.
Telaio: the app to fill a restaurant when it needs it
Your own app, with your restaurant’s name, logo and colours, on your customers’ phones. They install it by scanning the QR code on the table: ten seconds, no App Store, no account.
- A digital menu with the 14 allergens required by law and diets, changed from your phone whenever you like
- Offers, plus two automatic ones: «Welcome» and «Come back and see us»
- A digital punch card: one point for every offer used, rewards you decide
- Notifications, scheduled if you like, to people who said yes: theme night lands on their phone
- A button to call you with one tap, and eight languages for tourists
€59 a month · no setup fee · no commission · cancel any time
Founder code: a reserved price for twelve paid months, plus one month free · 47 of 50 left · Get it ›
Pick the night and give it a name
«Fish Thursday», «Monday pizza», «long aperitivo on Wednesdays»: a night with a name gets remembered and becomes a date. One fixed night a week works better than three different promotions.
With Telaio: the night becomes an event in the app, with photos, that anyone with your app can find whenever they like.
Give, don't discount
A discount teaches people to wait for the discount. A gift pleases without cheapening the menu: a glass of the house wine, dessert, a taste of the new dish. It costs you a few euros and stays in the customer's mind.
With Telaio: the gift becomes an offer that can be used once, and earns a point on the loyalty card too.
Tell people who know you, at the right moment
On Tuesday afternoon, a notification with your restaurant's name: «Tomorrow is Fish Thursday — the first glass is on us». With Telaio you write it when you have time and schedule it for the right day and hour; it reaches people who installed your app and said yes to notifications.
Bring their friends too
Anyone with your app can share it with one tap: a table for two on Thursday easily becomes a table for four. And first-timers find the «Welcome» offer waiting for them.
Measure and change
Check how often the night's offer is used, and at what time: if nobody uses it, change the gift or the night. Within a month you'll know what really fills the tables.
With Telaio: your statistics show how often each offer was used, on which days and at what time.
Who already does it
Locanda Al Capriolo in Farra d’Alpago and IlCortivo in Vittorio Veneto, in north-east Italy, have their own app, with their own name, and their customers can switch on its notifications: the most direct way to fill a restaurant when it needs it.
Want to create your own app?
Your own app, with your restaurant's name: offers, theme nights, scheduled notifications. €59 a month, no commission.
Even better: ask for your Founder code. With the Founder code you get a reserved price for your first twelve paid months, plus one month free.
50 Founder codes for each model: they last while there are free ones.
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More guides: How to get repeat customers at your restaurant: six things that work · How much does it cost to build a restaurant app? · How to start a restaurant loyalty program that people actually use · All guides ›